It is now not a matter of if but rather only when Avatar will unseat Titanic as the highest-grossing film of all time, according to The Wrap, besting the latter's $1.84 billion global haul. Does this mean Hollywood will take note of the fact that it is an original story, without the putative source material/fanbase safety net of a comic book or videogame title? No, not at all. Hollywood will spark only to its 3-D exhibition, because that is something they can implement in piecemeal fashion, in lieu of actually taking more creative chances.