Don't know what it is, but title renderings which invoke waxing/waning/eclipsed heavenly bodies as a substitute for the letter "O" just turn me off, in gut level fashion. It's not awe-invoking or intriguing anymore, if it ever was. It feels cheap or desperate, especially for a movie not actually set in outer space. There was some TV series/project not too long ago which played the same card as the poster for Knowing, and I immediately lost all interest. Also, it may just be the taint of Andrew Niccol's Simone, which dropped a bunch of 1s and 0s in its title and advertising campaign, but I can do without the numeral as well. Mainly, though, it's that eclipse that has me inwardly sighing.