David Lynch has signed on to direct a commercial for Gucci's eponymous new perfume, according to Stylephile.com. While ad work isn't new or necessarily unusual for the director — who's helmed a memorable pregnancy test commercial, among others — it will be interesting to see what Lynch comes up with for what should be a relatively high-end launch. Parent company Procter & Gamble released a statement which indicated why they tapped the avant garde filmmaker to tackle the task: “Lynch was selected for his holistic ability as an artist, his professional experience and knowledge, his never-ending research for beautiful images, his use of music and his modernity.” Take that, Brett Ratner! One also has to figure that Lynch can knock out half of his Christmas shopping with this gig.