So with Transformers set to bow next week, the franchise is of course making the most of its marketing push, and not merely with a new, tricked-out toyline for kids.



KIDdesigns is trotting out the Transformers Head of the Class Activity Center (ages 5+, $69.99), which looks like the above in its folded-up, compact version, and appears as below when opened up. They're also releasing a Transformer Trans Portable PC (ages 3+, $29.99). For more information, visit KIDdirect.com by clicking here. (There's no word, alas, on if there will be a Transformer Micro-Pirate Video Recorder.) For a review of the movie, meanwhile, click here. More thoughts to follow this week.